Johnny Depp has recently featured in a new advertisement for Dior’s Sauvage fragrance. Dior remained loyal to the actor throughout his challenging divorce from Amber Heard and subsequent defamation trial. Depp, who has been a brand ambassador for nearly a decade, expressed his gratitude for Dior’s unwavering support during his troubled times. In an interview with GQ Middle East, he spoke of the personal connection he had developed with the brand, highlighting their exceptional commitment and trust in him. He deemed their gesture as noble and rare, saying he had never been more touched or proud to have such support. For Depp, Dior signifies more than just Sauvage.

The new fragrance advert, titled ‘The Call of The Blazing Sun of Sauvage Eau de Toilette,’ features Depp reciting poetry against a backdrop of desert and beach scenes. Following his high-profile defamation trial with Amber Heard, Depp reportedly signed a lucrative contract with Dior, estimated to be worth over $20 million for three years. The Sauvage fragrance has been a tremendous success, becoming the best-selling men’s cologne on platforms like Sephora and Ulta. Additionally, it was reported that a bottle of Sauvage is sold every three seconds, generating over $4.5 million in daily sales at $160 per bottle.