Sam Rubin, the longtime entertainment reporter at KTLA-TV in Los Angeles, passed away on Friday at the age of 64, as confirmed by his colleague Frank Buckley during a somber announcement on air.

Buckley, fighting back tears, described Rubin as synonymous with KTLA, noting the shock of his sudden passing, given his presence at the station just 24 hours prior.

News of Rubin’s death sparked an immediate and widespread outpouring of condolences from colleagues and viewers alike. Rich DeMuro, KTLA’s technology reporter, expressed his shock and offered condolences to Rubin’s family, acknowledging the significant impact Rubin had on the Morning News in Hollywood.

Tara Finestone, a former KTLA executive producer, remembered Rubin as THE entertainment reporter in Hollywood and extended her sympathies to his family and colleagues.

Actor Ben Stiller paid tribute to Rubin as a consummate professional who loved actors and movies, recalling his ease in making everyone feel comfortable during interviews. Stiller emphasized Rubin’s role as an institution in the entertainment industry.

Rubin, a recipient of multiple Emmy awards, had been a beloved fixture of local television since joining the KTLA Morning News in 1991. Throughout his illustrious career, he received prestigious accolades, including the Golden Mike Award for best entertainment reporter and a lifetime achievement award from the Southern California Broadcasters Association. Additionally, Rubin was honored as the best entertainment reporter by the Los Angeles Press Club.

He is survived by his wife Leslie and four children, leaving behind a legacy of professionalism, dedication, and warmth that will be deeply missed by his colleagues, friends, and viewers alike.