Budweiser’s 9/11 Tribute: Advertising’s Enduring Legacy

Few ads leave lasting impressions, but Budweiser’s Super Bowl XXXVI tribute in 2002, following 9/11, is one that endures. The ad, featuring iconic Clydesdale horses, became a symbol of honor and respect.

Set against various backdrops, including the Brooklyn Bridge and Statue of Liberty, the horses’ solemn bow paid homage to 9/11 victims, a deeply moving moment.

Creating this ad was no small feat. Filmed in New York shortly after the attacks, it required approval from Congress, the advertising community, and Mayor Rudy Giuliani to strike the right tone.

Though it aired only once, its digital presence ensures it’s revisited every 9/11 anniversary. Viewers’ comments on platforms like YouTube reveal the ad’s profound impact, using words like “tears,” “memories,” and “bravery.”

More than just an ad, Budweiser’s tribute stands as a timeless testament to resilience, remembrance, and respect.