Frustrated by the overly made-up appearance of dolls, artist Sonia Singh launched a mission to transform them into age-appropriate and natural representations of young girls. Based in Hobart, Tasmania, Singh scours local thrift shops for dolls in need of a “make-under.”

Collaborating with her mother for doll clothing, Singh alters the dolls’ appearance by removing makeup, reducing lip and eye sizes, and crafting modest outfits. Her empowering project, showcased on Instagram, has garnered thousands of followers, resonating particularly with parents who appreciate the dolls’ relatable and down-to-earth aesthetics.

Inspired by her own humble upbringing, Singh emphasizes sustainability by giving discarded dolls a new lease on life. The positive reception has led Singh to sell her customized dolls on Etsy.