The anniversary of 9/11 always stirs deep emotions, and a memorable advertisement that aired only once captures this feeling perfectly. In this Budweiser commercial, the iconic Clydesdales pay tribute to the lives lost on that tragic day.

The ad begins with horses galloping through a field, preparing before pulling a wagon away from a barn. They travel through a snowy countryside, drawing the attention of onlookers as they pass by.

Moving into a cityscape, the horses cross the Brooklyn Bridge into New York City, with the skyline ahead. A close-up of one Clydesdale’s face is followed by a stunning view of the Statue of Liberty.

As the music swells, the horses bow before the landmark, leaving viewers deeply moved. Originally aired during Super Bowl XXXVI on February 3, 2002, the commercial remains a touching reminder, reappearing online each year on the anniversary.

Watch below: