Jade Doutch’s two-decade journey began with a £68,000 Anglesey house purchase, funded by an £8,000 inheritance from her late mother. Initially naïve about the renovation work needed, she transformed her rundown property into a social media sensation. Inspired by a trip to Iceland, Doutch revamped the exterior with wooden and black cladding, making it a standout in North Wales.

Over the years, she added extensions, created a lush tropical garden, and infused Scandi and Nordic styles throughout her home, complemented by rustic touches. With over 400,000 Instagram followers, Doutch now shares her home’s interiors, styling tips, and creative DIY projects as a full-time content creator. Her videos range from crafting a garden bar with leftover tiles to showcasing her stunning kitchen.

Fans shower her with praise, calling her work an “amazing transformation.” Doutch reflects, “It’s amazing that my passion and career have collided,” turning her DIY dreams into an inspirational reality.